
Founder-led.
Operator-minded.
Execution-first.
Outcome-driven.
AIIBOO is a product and supply chain partner helping B2B hardware brands translate customer requirements into manufacturable products through structured, cross-border execution—from product development and supplier coordination through production, delivery, and ongoing lifecycle support.
AIIBOO was founded on more than a decade of experience working within Asian manufacturers and U.S. brand organizations—and seeing firsthand where hardware product programs lose clarity, momentum, and accountability.
AIIBOO helps B2B hardware brands translate customer requirements into manufacturable products through structured, cross-border execution—from product development and supplier coordination through production, delivery, and ongoing lifecycle support.
I’M ROSELLE – FOUNDER OF AIIBOO
The Experience Behind AIIBOO.
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My career began on the factory side of electronics manufacturing in Shenzhen, China, where I learned how OEM/ODM hardware programs move from customer requirements through development, validation, production, delivery, and iteration. After moving to Southern California in 2017, I continued that journey within a U.S. hardware company, working closely with strategic brand customers and leading complex, customized programs within the cannabis vape hardware industry. Through AIIBOO, I’m building on that experience to support B2B hardware brands across broader physical product categories.
Working from both sides of the manufacturing relationship showed me that successful hardware programs require more than a capable factory or a strong product idea. They require someone who can accurately translate complex requirements across languages and cultures; align cross-functional and cross-regional stakeholders; identify and manage risks; and maintain accountability throughout execution.
I founded AIIBOO to provide that support as a lean, hands-on extension of B2B brand teams. Based in the U.S. and bilingual in English and Mandarin, I can work closely with brand teams locally and travel to manufacturing sites in China as projects require—strengthening trust, increasing transparency, bridging communication gaps, and helping programs move forward with greater clarity, speed, and confidence.


Key Brands I’ve Supported
Across the Cannabis Vape Hardware Industry (Consumer Electronics)
12+
Years of Experience
50+
Brands Supported
$80M+
Revenue Influenced
PMP
Certified
Engagement Models
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01
Fractional Execution Partner
Keep your existing suppliers. We help you execute.
Acting as an extension of your team, we help manage supplier communication, factory-side follow-through, and day-to-day execution across your existing product and supply chain operations—without the overhead of a full-time hire.
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02
Supply Partner
Acquire your hardware through us.
Acting as your primary supply partner, we help you source, develop, or reverse engineer hardware products through a trusted network of vetted manufacturing partners—from product development and validation through production, delivery, and ongoing lifecycle support.
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